TikTok Content Strategist

The Opportunity

This is a high-energy, trend-driven creative role for a content specialist who lives and breathes short-form video culture and knows how to manufacture internet virality.

As a TikTok Content Strategist, you will ideate trend-driven video concepts to help brands build a viral, trend-reactive presence on social media. You will spot rising audio trends early, script engaging hooks, and brief production teams on exactly how to create high-impact vertical content. Working closely with Australian brand managers, you will turn complex commercial profiles into relatable, highly shareable entertainment assets that capture Gen Z and Millennial attention.

WHAT YOU’LL DO

Trend Tracking & Creative Ideation

• Viral Trend Monitoring: Monitor TikTok and Instagram Reels environments daily to spot rising audio tracks, visual formats, and meme templates.
• Concept Development: Translate abstract trends into creative, reactive video concepts that naturally align with client brand identities.
• Hook & Script Writing: Draft high-retention video hooks, visual storyboards, and short-form conversational scripts designed to stop the scroll.

Algorithmic Strategy & Distribution

• Growth Roadmap Mapping: Design long-term organic growth strategies optimized for modern mobile-first recommendation algorithms.
• SEO & Hashtag Optimization: Optimize video captions, keyword placement, and hashtag selections to maximize discoverability on social search engines.
• Creator Network Coordination: Brief and coordinate creative collaborations with external content creators and digital influencers.

Performance Sync & Tracking

• Analytics Diagnostics: Review platform video analytics weekly to track retention graphs, view counts, and follower conversion metrics.
• Real-Time Alignment: Sync completely with Australian time zones (AEST/AWST) to publish content and respond to trending topics during peak AU viewing hours.

WHAT YOU BRING

• Experience: ~2–4 years of dedicated experience running short-form video campaigns, with a proven portfolio showing significant organic growth or viral success on TikTok or Reels.
• Platform Mastery: Deep, practical understanding of TikTok’s platform culture, ecosystem features, creator tools, and video ranking behaviors.
• Creative Instincts: An endless supply of fresh video ideas, sharp visual storytelling skills, and a strong sense of internet humor and pacing.
• Production Literacy: Familiarity with mobile editing frameworks (like desktop CapCut) and an understanding of lighting, framing, and audio capture basics.
• Soft Skills: High speed of execution to catch fast-moving digital trends, comfortable working with quick feedback loops, and clear English communication skills.

WHY THIS ROLE

• High Cultural Impact: Lead the creative direction and viral growth for forward-thinking digital brands across Australia.
• Frictionless Remote Model: Work inside an organized system backed by reliable tracking utilities, reliable tools, and dedicated account support.
• Cutting-Edge Focus: Stay at the absolute forefront of digital marketing by masterminding campaigns on the internet’s most dynamic attention platforms.

ABOUT NEXT STAFF REMOTE

We bring together elite Filipino technical talent and fast-growing Australian agencies. Our mission is to make it seamless for teams and SMEs to find the perfect specialist without the overhead of a local hire. We operate at the intersection of high performance and team integration, ensuring our specialists work in real-time sync with Australian business hours to deliver exceptional digital outcomes.